A small, hard-working consulting firm based in London and Surrey.  Established in 2011, we hit the ground running with our direct, no nonsense approach to retail property.  We possess an excellent network of industry contacts, local knowledge and over 12 years of commercial property experience.

Simon Odell MRICS
Managing Director

Simon Odell commenced his career in property in 2002, qualifying as a Chartered Surveyor in 2004.  Previously at niche retail consultancy Gooch Cunliffe Whale (GCW), Simon set up SO Retail in 2011 to build on the 10 years experience he gained at GCW.

Hardworking and tenacious, Simon loves a challenge.  He has assisted many retailers over the years helping to expand their retail businesses across the UK.

Simon has also worked with a number of major UK Landlords, advising on asset management initiatives, development sites, the sale and letting of individual shops or group sale instructions.

No job is too small, and no challenge to large. 


“We're a small and growing consultancy. We look forward to meeting you and helping you with all aspects of retail & Commercial Property

Simon Odell, Managing Director - SO Retail